In an article entitled, “Is Your Employee Newsletter Doing Its Job?” the author tells the story of an employee who experienced the most rewarding moment in his 30-year career when he was featured in the company newsletter. His children were so excited about seeing their father in “the paper” that he might as well have been on the cover of “Time” magazine. The worker reported that he had never felt more important to the company and motivated in his work.

The author goes on to write about how important internal communication is to employees, highlighted by the fact that when there is any kind of mention in the employee newsletter, employees are practically sprinting down the hall to get it. (Read the full article here.)

That’s the often unharnessed power of a properly deployed employee newsletter. Because, beyond its general communications objectives, employee newsletters can provide something dramatically more potent when it comes to increasing employee engagement and motivation. In a word: RECOGNITION.

Highlighting the accomplishments of employees can have an enormous impact on the person or persons being recognized, creating a feeling of being valued and as a result, more motivated. Who doesn’t want their workforce to feel that way?

The best part is that it is ridiculously easy to do. Simply focus on showing employees doing the right thing. Whether it’s as brief as a photo with a caption or as long as a full-length article, the rewards will be incredible – the return on the investment of recognition will far exceed the time and effort spent doing it.

So, the question is, “Are you maximizing the value of your employee newsletter to recognize (and thereby inspire and motivate) your workforce?

About the author: Raleigh Ragan

Raleigh Ragan is president of The Newsletter Experts, a St. Louis-based newsletter publishing firm that helps clients across the country harness the power of employee newsletters by removing the hassles of trying to write, design, produce and distribute it themselves. To receive the free 10-page guide, Starting An Employee Newsletter, click here.